30 Content Marketing Statistics You Should Know

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Material continues to rule most marketing methods, and there is evidence to support my assertion.

Put simply, content marketing is an essential element of any digital marketing method, whether you’re running a little regional business or a big multinational corporation.

After all, content is indisputably the really lifeblood upon which the web and social media are based.

Modern SEO, for all intents and purposes, has effectively become optimized content marketing as Google needs and benefits organizations that create content showing Know-how, Authority, and Credibility to the advantage of their clients.

Content marketing includes producing and sharing important, appropriate, amusing, and constant content in different text-based, video, and audio formats.

The main focus needs to be on attracting and retaining a clearly specified audience, with the supreme objective of driving rewarding client action.

However with a lot material being produced and shared every day, it’s important to remain upgraded on the most recent patterns and best practices in content marketing to keep pace.

To assist you do just that, here are 30 content marketing stats I believe you should understand:

Content Marketing Usage

The number of companies are leveraging material marketing, and how are they preparing to find success?

  1. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers utilize content marketing as part of their general marketing strategy.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Content Marketing Study carried out by CMI found 40% of B2B online marketers have actually a documented material marketing method; 33% have a strategy, but it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all marketers state they contract out some content marketing.
  5. The pandemic increased content use by 207%.

Material Marketing Technique

What techniques are content online marketers using or discovering to be most reliable?

  1. 83% of online marketers think it’s more reliable to develop higher quality content less often.
  2. In a 2022 Statista Research Study Research Study of online marketers worldwide, 62% of respondents stated they believed it was important to be “always on” for their consumers, whereas 23% thought content-led interactions were most efficient for individualized targeting functions.

Kinds of Material

Material marketing was associated with posting blogs, however the web and material have developed into audio, video, interactive, and meta formats.

Here are a few statistics on how the different kinds of material are trending and performing.

  1. The top 3 types of material being developed by marketing teams in 2022 consisted of videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top 2 content types that B2C marketers utilized in the last 12 months. Their usage of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verifieds and Buy Instagram Verified Reels is the most effective kind of social networks content.
  4. 40.8% of online marketers said original graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C online marketers anticipated their organization to purchase video marketing in 2022. (Source: CMI)
  6. Brief content (300-900 words) draws in 21% less traffic and 75% less backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed material, with buyers spending an average of 8.5 minutes seeing fixed material items and 13 minutes on interactive content products. (Source: Mediafly)

Content Distribution

It is not simply adequate to create and publish content.

For a content strategy to be successful, it should include dispersing content by means of the channels often visited by a business’s target audience.

  1. Buy Facebook Verified was the top distribution channel for B2C marketers in the past 12 months and the channel that drove the best outcomes. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing natural social networks circulation channel.
  3. 80% of B2B marketers who utilize paid distribution use paid social networks advertising (Source: CMI)

Content Consumption

As soon as content reaches an audience, it is very important to understand how an audience takes in the content or takes action as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase decisions said they relied more on useful material like case research studies and visual material, such as webinars, to guide their buying choices and citing a higher focus on the trustworthiness of the source.
  2. Buyers want to invest no greater than 5 minutes examining most content formats. (Source: DemandGen Material Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the typical reader invests 37 seconds reading a blog.
  4. 65% of participants to DemandGen’s study said they give more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Content Marketing Performance

Among the main factors content marketing has actually removed is its capability to be determined, enhanced, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading three objectives content marketing helps them to attain are creating brand name awareness, building trust, and informing their target market.
  2. Material marketing generates three times as many leads as conventional outbound marketing but costs 62% less (Source: CMI).
  3. 56% of online marketers who take advantage of blogging say it’s a reliable strategy, and 10% say it produces the greatest ROI (roi). (Source: Hubspot blog site research)
  4. Over 60% of marketers determine the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget plan changes and the determination to purchase particular marketing techniques are excellent signs of how popular and efficient these techniques are at a macro level.

The following statistics definitely appear to suggest marketers have actually bought into the value of material.

  1. 61% of B2C online marketers in CMI’s 2021 study said their 2022 material marketing spending plan would surpass their 2021 budget.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing budget on content marketing. In addition, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow again in 2022. (Source: CMI)


All forms of marketing featured challenges associated with time, resources, competence, and competition. Recognizing and resolving these difficulties head-on with well-thought-out methods is the very best way to conquer them and understand success.

  1. Top challenges consisted of “drawing in quality leads with our content” (41%), “generating enough traffic and promoting our content” (39%), “producing material that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are among the top issues for B2C marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled gadgets due to digital tiredness (Source: EY Study)

Time To Start

As you can plainly see and possibly have actually currently realized, material marketing can be an extremely reliable and affordable method to produce leads, build brand name awareness and drive sales.

Those happy to put in the work of constructing a documented material method and performing it by producing, dispersing, and optimizing high-value, relevant customer-centric material can enjoy considerable company rewards.

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Featured Image: Deemak Daksina/Best SMM Panel