If you have not heard, Looker Studio has replaced the well-known Google Data Studio brand name.
While Google Data Studio made reporting simpler for many marketers, it definitely had its limitations.
As a brand’s marketing technique develops and becomes more intricate, so does the sophistication of its reporting needs.
If you’re anything like me, you’re likely tired of spending hours upgrading the same spreadsheets each month.
In some cases, more time is spent pulling a report than supplying actual insights.
When this happens, we’re doing a disservice by investing more time “doing” and less time actually analyzing the information.
There has to be a much better way, right?
This thorough Looker Studio guide will teach you how to produce and personalize action-oriented reports based on your own data.
What Occurred To Google Data Studio?
Initially presented in beta mid-2016, Google Data Studio is a totally free information visualization tool.
Many marketers have used this tool for several years to merge and picture information sets from several channels.
Today, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Information Studio item to be named Looker Studio in October 2022.
In their official statement, Google specified:
“We are unifying our organization intelligence product household under the Looker umbrella, combining Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and machine learning (ML). Looker Studio is still free, and has the very same features as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) syncs all of your information sources into one combined reporting experience.
It allows users to create useful and visual dashboards that are simple to translate, share, and customize.
Essentially, Looker Studio helps surpass data visualization. It’s aimed to help online marketers make more data-driven choices for their customers and brands alike.
Currently, Looker Studio supports over 800 different data sources, in addition to 600+ data connectors.
Looker Studio Vs. Data Studio
While Looker Studio touts many of the exact same functions as the previous Data Studio, the new name also brings brand-new functions.
- Free version and Pro version (paid).
- Different modeling technique (LookML).
- Looker combination with Google Sheets.
- More versatile data modeling features.
- Supports 50+ SQLs and databases.
- Merging features from various information sources.
One of the key distinctions in between Looker and Data Studio is the way data is designed. Looker Studio utilizes LookML (Looker Modeling Language).
The second crucial distinction that the majority of marketers will take advantage of is the new and enhanced data combining features from Looker.
In Data Studio, it allowed for data sources to be combined.
Nevertheless, the greatest downside of this was that the mixing function was based upon a left external sign up with and typically didn’t blend data in a way that online marketers needed.
It was a tiresome procedure that left many to spend more time by hand importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds discouraging, best?
Looker Studio, on the other hand, requires SQL databases to integrate any source. This indicates that raw data is passed into a database, making it much easier for Looker to merge data from various sources.
The outcome? A quicker, more meaningful method to imagine data from all your various marketing sources in an easy-to-digest format.
Starting With Looker Studio
There are a few crucial locations to ensure your very first Google Looker Studio report is a success. These include:
- Picking a design template or dashboard.
- Linking information sources.
- Selecting metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to select a template.
To gain access to Looker Studio, check out Looker Studio using your chosen Google Account. This should be the account that you access your Google Analytics, Search Console, Google Advertisements, and so on.
Looker Studio provides a wide array of design templates to get you started.
If you’re new to Looker Studio, it is very important to pick a template based upon the kind of data being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the ability to tailor items and fonts to develop a more consistent report. The charm of these reports is that numerous pages can be included. Do not feel like your entire marketing story needs to be
revealed on one page! Every client has various requirements, and their reporting must be no various. The most efficient route I have actually found is to use and fine-tune different dashboards based upon who the
desired audience is. For example, I might create a various control panel or report page if I’m talking to a CMO vs. an Item Marketing Supervisor. Why?
Depending upon the function of who you’re speaking with, they will understand and interpret information in different ways.
A CMO, for example, does not require to know the “in the weeds” information. They wish to know what channels are working, what’s not, and if they’re on track to meet their goals.
Connect A Data Source
Now that you’ve picked a template, it’s time to link your data sources.
To include a port to your template, go to Resource at the top navigation, then click Handle added information sources. Then, you’ll click + Add A Data Source.
Screenshot from Looker Studio, December 2022
There are presently 24 various Google adapters, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
Nevertheless, you’re likely utilizing other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google adapters, Looker Studio can connect over 650 different data sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By using the adapters, it takes the manual jobs and synchronizes all data for you! It ‘d be difficult to note all the offered data sources here, but a few of the primary ones I have actually used in the past include: Supermetrics ports for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Advertising. Ad +Google Analytics
- Data. Position Tracking.
- And much more.
- SEOMonitor. CallRail.
Bear in mind that a lot of them: Extra expense. Can slow down reports. Metrics are often deprecated,
- implying it is important
- to stay on top of any modifications to your report and restore metrics if needed. When adding an information source, you’ll be asked to license the connection between accounts.
Picking Metrics That Matter Speaking of metrics– they matter. Let’s be genuine, the worst is when clients open reports and
see a complete information dump. While Looker Studio is completely customizable, this does not indicate we need to be showing all metrics offered. Does your client care about return on marketing spend (ROAS)? Be sure to include
metrics such as invest and income. How about general brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By conveying the appropriate metrics and insights based on objectives, it reveals the client that you are listening to them. A win-win for everyone!
How To Modify A Report
Now that you’ve connected your information sources, it’s time to customize that report!
Let’s examine this Google Ads design template as an example.
Initially, you’ll wish to make certain you remain in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can start personalizing your report by using the information field sets on the right-hand side.
If you’ve picked a design template like the one above, the initial step is to change the data source for each chart you wish to choose.
Screenshot from Google Ads, December 2022 From there, you can choose from any of the various
information fields from your selected information source to alter any visualization. Not only can you create and modify charts and tables in Looker Studio, however the ability to select the look and feel of a report is a game-changer for clients. It provides a sense of consistency throughout a company.
A few ways to individualize the design of your report consist of: Typeface and background color. Changing comparison metric colors. Text padding to align either
The design changes will use to all choices. Another time-saver! In this example, I changed the report background
, scorecard colors, and label typefaces to produce brand name basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An In-Depth Guide To Begin With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio
, it will require time, trial and error, and patience to
create a report visual that meets your reader’s expectations. Don’t get prevented along the method! Adding Report Filters An effective way to group numerous visualizations together is by adding report and page filters. For instance, if you desired all tables and charts to change when modifying the date variety, you could include a Date Range icon and set it to “Report Level.”
This means that if the report is consisted of multiple pages, whenever the date variety is updated, all chart information updates alongside it.
For instance, if you wanted to dive into Campaign Type performance, there’s a filter for that!
Just navigate to the toolbar and select Add a control > Drop-down list and include the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select different filters for your data to drill down more granularly."/ > This enables you to filter the data on that specific page by project type.
For example, if you wished to demonstrate how Browse performs compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you want to make the filter report-level( suggesting the filter would appear on each page of your report), just right-click the filter and choose Make report-level.
Create A Chart
If you’ve gotten comfy with your Looker Studio experience, let’s dive into how to create a chart from scratch.
The advantage of creating a custom-made chart is that you remain in full control from the start of picturing exactly what matters most.
The first step is to consider who will read this report. Keep in mind to include what information is necessary to them.
Your chart ought to narrate, and it’s up to you to envision that effectively.
For instance, you might want to include an “Summary” table that incorporates the main metrics or key efficiency indicators (KPIs) that matter to them.
To develop a chart, click on “Insert,” which will show you all the various charts to select from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Far more.
In this example
, I want to pick a basic bullet chart to add to my CMO Summary page. The objective of this chart is to show if we fulfilled our
regular monthly goal of app installs. The first step is to choose the metric you’re measuring. In this case, I chose” Installs.” To make this bullet chart efficient, you need to include your target/goal. Ensure to inspect the box that states”Program Target.”Then, I input different variety limits to reveal the progress.
I kept the last range the like the target value. You can also put the last range as a greater value than your target, especially if you surpass that target value.
So, what does this chart say? It depicts that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their goal but didn’t quite make it.
Sometimes basic charts are all you need to represent the necessary information. Like all other elements of Looker Studio, you can customize the design of any chart, table, or aspect as I did above.
The following options are readily available for sharing a Looker Studio report:
- Invite people.
- Schedule email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Begin With Looker Studio(The New Google Data Studio)"
/ > If you want to invite individuals to access the report in real time, it is very important to check the share settings. To add someone through email, it must be a Google account e-mail. They can be included as a “Audience”or an”Editor.”
- Another information safety measure Looker Studio added was how links to the report can be shared. You can choose from: Restricted. Only individuals who you have actually shared the report with can open the link. Unlisted. Anyone on the web with the link can view(or edit– select this setting thoroughly). Public. Anybody on the internet with the link can find and view(or modify– choose this setting carefully).
Another cool feature Google included is the choice to restrict sharing in the following options. In the share settings, click the”gear”icon in
- the right-hand corner: Prevent editors from altering gain access to and adding brand-new people.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An In-Depth Guide To Start With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I usually recommend inspecting the first box to avoid editors from changing access or including brand-new individuals.
By doing so, it permits us to maintain control of the report settings and the stability of report modifications.
Start With Looker Studio Now
Ideally, this introduction to Google Looker Studio will empower you to feel more positive in developing customized reports for your customers and brand names.
Featured Image: RomanR/Best SMM Panel