Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I chose to do an experiment. I wanted to see if LinkedIn pods in fact worked or if they were simply a waste of time.

For those of you who don’t understand what a LinkedIn pod is, it’s basically a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be increased by the LinkedIn algorithm. So, I chose to sign up with a few pods and test it out for myself.

I’m not always an established LinkedIn thought leader with countless followers, but I post about my composing work on a relatively routine basis and have even gotten a few customers through LinkedIn. So a few more fans and engagements with my posts definitely wouldn’t hurt.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, often called an engagement pod, is a group of individuals who have accepted link and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll have the ability to increase your connections and, subsequently, your opportunities.

In an engagement pod, members agree to like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and communicate with it.

Most engagement pods work on the concept of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll require to do the very same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are said to be handy because they can:

  • Amplify the reach of your material
  • Help you get more engagement on your content (likes, remarks, shares)
  • Deal extended networking opportunities
  • Engage workers to support your brand name

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will perform better.

This is particularly crucial due to the fact that the LinkedIn algorithm divides content on the platform into three types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that post too often might be marked as spam.
  2. Low-grade posts: Posts that do not follow finest practices, or don’t get enough engagement, will be labeled “low-quality.”
  3. High-quality posts: Posts that are easy to check out, encourage concerns, and integrate strong keywords will be identified high-quality and, for that reason, will be revealed to more users on LinkedIn.

The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to sign up with a LinkedIn pod

There are a number of various methods to join a LinkedIn engagement pod.

First, you can start your own pod by producing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are also third-party apps like lempod specifically constructed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verified and numerous other pods on platforms like Telegram.

Methodology

I experimented with all four kinds of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each technique so that I might precisely track any differences in engagement across techniques.

Here’s a breakdown of that process.

Manual pods: I used a blog post on scheduling Buy Instagram Verified reels.

Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this approach, I utilized a blog post I ‘d shared on economic crisis marketing

. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I used a post I composed for Best SMM Panel on social networks share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were utilized here. Handbook LinkedIn pod technique I started off by creating a manual LinkedIn pod of my own.

I selected a small group of my author buddies (since they understand the research study procedure)to pod up with. I sent them a quick message detailing the strategy and motivated them to engage with each other.

Thankfully, they’re all excellent sports, and I immediately began getting a barrage of LinkedIn notifications showing the assistance of my pals.

I also instantly saw some new(stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin staff member "width= "620 "height="504"/ > That all happened in just a number of hours! LinkedIn-specific pod approach I likewise joined a few LinkedIn group pods focused on digital marketing and social media.

The number of members really differed in these groups. One had over a million members, at the others had simply a few lots. I picked a mix of high-member pods as well as a couple of smaller sized ones. If

vanity metrics have taught me anything, it’s that just because a great deal of people

remain in your circle, it does not suggest they’re actually taking note. Some of the pods I discovered in my search were referred to as non-active, so I kept away from those. Of all the groups I signed up with, Game of Content was the only one that appeared to have routine posts from other users. The guidelines of GoC were pretty simple: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays pertinent. Group members can then comment on the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post comments, I did see lots of individuals responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those same group members

. So, yeah, this was working. At least in regards to amassing more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material

users discussing each others linkedin posts”width= “620”height= “470”/ >

I entered and followed suit, engaging with published links and

commenting with my own link after I was done. And I gradually began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I also set up the lempod extension on my Google Chrome internet browser. lempod uses a digital market filled with LinkedIn engagement pods you can sign up with. I signed up with a few pods concentrated on digital marketing and social media. The very first one I was accepted to was called”Content+ Social Network Marketing pod”. That appeared pertinent. I instantly published the link to my post. Once I shared the link, the screen opened to a huge graph, with a list of individuals

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have actually already engaged”tab with my actual post. And, yep. Sure enough, those users were now shown as new likes on my post.

Within just a couple of minutes, my impressions had grown from 191 to 206. I likewise had 6 brand-new remarks. I watched this number steadily climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were in fact thinking about my work.

Not to point out, the engagement was being available in fast. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications coming in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run until I saw that every member of the pod had engaged. Two hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verified, however I was never authorized.

It appears this group might

be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: Initially look, it might appear like the Automated LinkedIn pod was the most reliable pod, however I actually believe it was the Handbook pod for factors that I will discuss listed below. In any case, none of the LinkedIn pods actually made a huge distinction for me or helped grow my presence on the platform substantially.

Technique Likes Remarks Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more information and context on these results.

Manual pods

This seemed like the most organic, many consistent method. Because I was leveraging individuals I already understood, the remarks were genuine, relevant, and genuine.

Not to discuss, these people are really in my market– meaning if my posts appear in their feeds to their connections, it may assist me network even more.

Absolutely nothing about this method came off as spammy, though I don’t know how sensible it is to ask my friends to do this every week.

Over the course of one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique generated the most comments, reactions were unclear and less pertinent than those discovered in my manual pods. Plus, most of these people worked beyond my industry. So, there likely isn’t much advantage to my content showing up in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This technique definitely brought in the most likes and comments. However, I didn’t see any pertinent profile visits, direct messages, or connection requests come through. Likewise, while there were a lot of new comments, they were all pretty much the very same:

  • “Actually cool Hannah!”
  • “Excellent post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague remarks signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).

I can just think of that other users may see this and think the exact same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this technique.

What do the outcomes indicate?

Here are the main takeaways from my experiment.

Authentic pods have benefit

There is certainly some engagement to be gained from utilizing LinkedIn pods. Pods that are made up of relevant, genuine connections within your industry can certainly assist to amplify your content and get you more views, likes, and comments.

Spammy pods won’t get you far

However, if you’re attempting to game the system by signing up with pods that have lots of fake accounts or that are unassociated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They don’t suggest much if they’re originating from accounts that will never ever work with you.

LinkedIn pods ARE humiliating

I think what struck me most about this experiment was the discomfort that came with having so many unconnected strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anybody took a better look it would be pretty obvious the engagement was spam.

Just as I wouldn’t suggest organizations buy their Buy Instagram Verified fans, I would not suggest they use engagement pods. Possibly, in some cases, where the pod members are hyper-relevant to your specific niche, it deserves it. However if it looks suspicious, chances are your audience will notice. And the last thing you want is to lose their trust.

Focus on close, pertinent connections

If you still wish to sign up with a LinkedIn pod after reading this, the very best way to use them is to join ones that relate to your market which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can cause important relationships (and, ideally, genuine clients).

Here are a few ideas for finding the best LinkedIn pods:

  • Check out groups related to your industry or niche. Much of these will have pods related to them.
  • Ask relied on connections if they understand of any excellent pods to sign up with.
  • Produce your own pod with a group of like-minded individuals.
  • Avoid excessively spammy pods that are only focused on promoting material and not engaging in real conversations.
  • Most of all, concentrate on great, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and boosting LinkedIn material– together with all your other social channels– simple, so you can invest more time developing quality material, tracking your performance, and finding out about your audience. Attempt it complimentary today.

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