Google’s John Mueller responded to a concern about using the link disavow tool and provided a suggestion about the very best method to utilize it, particularly pointing out links flagged by tools.
Although this tool was introduced ten years ago there is still much confusion as to the proper use of it.
Connect Disavow Tool
The link disavow tool was presented by Google in October 2012.
The disavow tool followed in the wake of the Penguin Algorithm from May 2012, which ushered in a duration of unmatched chaos in the search marketing neighborhood since a lot of people were buying and selling links.
This period of honestly purchasing and offering links pulled up on Might 2012 when the Penguin algorithm update was released and countless sites lost rankings.
Getting paid links eliminated was a huge discomfort for since they had to request elimination from every site, one by one.
There were many link elimination demands that some site owners began charging a charge to remove the links.
The SEO community begged Google for a simpler method to disavow links and in reaction to popular demand Google released the Link Disavow tool on October 2012 for the express function of disavowing spam links that a site owner was responsible for.
The concept of a link disavow tool was something that had been subjugating for several years, at least given that 2007.
Google withstood launching that tool until after the Penguin update.
Google’s official announcement from October 2012 explained:
“If you have actually been notified of a manual spam action based on “unnatural links” indicating your website, this tool can help you deal with the issue.
If you haven’t gotten this alert, this tool generally isn’t something you require to worry about.”
Google also offered details of what sort of links might trigger a manual action:
“We send you this message when we see proof of paid links, link exchanges, or other link schemes that violate our quality guidelines.”
John Mueller Suggestions on Link Disavow Tool
Mueller responded to a concern about disavowing links to a domain property and as a side note provided recommendations on the proper usage of the tool.
The concern asked was:
“The disavow function in Browse Console is presently unavailable for domain residential or commercial properties. What are the alternatives then?”
John Mueller addressed:
“Well, if you have domain level verification in place, you can verify the prefix level without requiring any extra tokens.
Verify that host and do what you require to do.”
Then Mueller added an extra comment about the correct method to use the link disavow tool.
Mueller continued his response:
“Also, bear in mind that disavowing random links that look strange or that some tool has actually flagged, is not an excellent use of your time.
It alters absolutely nothing.
Use the disavow tool for situations where you in fact paid for links and can’t get them eliminated later on.”
Hazardous Link Tools and Random Links
Numerous third party tools utilize exclusive algorithms to score backlinks according to how spammy or toxic the tool business feels they are.
Those toxicity ratings may accurately rank how bad certain links seem but they do not necessarily correlate with how Google ranks and uses links.
Hazardous link tool ratings are just opinions.
The tools are useful for producing an automated backlink review, specifically when they highlight negative links that you thought were great.
However, the only links one need to be disavowing are the links one understands are spent for or belong of a link scheme.
Should You Believe Anecdotal Evidence of Hazardous Hyperlinks?
Many people experience ranking losses and when inspecting their backlinks are stunned to discover a big quantity of very poor quality web pages linking to their sites.
Naturally it’s presumed that this is the reason for the ranking drops and a nonstop cycle of link disavowing commences.
In those cases it may work to consider that there is some other factor for the modification in rankings.
One case that sticks out is when someone pertained to me about a negative SEO attack. I had a look at the links and they were really bad, exactly as explained.
There were hundreds of adult themed spam relate to exact match anchor text on unassociated adult topics pointing to his website.
Those backlinks fit the definition of a negative SEO attack.
I was curious so I privately contacted a Googler by email.They emailed me back the next day and validated that unfavorable SEO was not the reason that the site had lost rankings.
The real cause for the loss of rankings was that the site was impacted by the Panda algorithm.
What triggered the Panda algorithm was poor quality material that the website owner had developed.
I have seen this lot of times since then, where the real issue was that the site owner was unable to objectively examine their own content so they blamed links.
It’s valuable to bear in mind that what looks like the apparent reason for a loss in rankings is not always the real factor, it’s just the easiest to blame since it’s obvious.
However as John Mueller stated, disavowing links that a tool has actually flagged and that aren’t paid links is not a great usage of time.
Featured image by Best SMM Panel/Asier Romero
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