Google: HTTP/3 Does Not Impact SEO

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HTTP/3 does not have a direct effect on SEO regardless of its faster performance, Google says.

Google Browse Supporter John Mueller debunks a theory that the faster speed of HTTP/3 can straight impact

a website’s SEO. This topic is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Search Relations group, Muller answers the following question:

Could making use of HTTP/3 enhance SEO since it enhances performance?

HTTP/3 provides performance advantages over HTTP/2 and HTTP/3. However, the efficiency gains are unlikely to make a difference concerning SEO.

Mueller On The SEO Effect Of HTTP/3

Mueller begins his action by stating Google doesn’t use HTTP/3 as a ranking factor or in web crawling:

“Google doesn’t use HTTP/3 as a factor in ranking at the moment. As far as I know, we do not utilize it in crawling either.”

Google mainly uses HTTP/1 for web crawling. Googlebot supports HTTP/2 however only uses it when there’s a clear advantage over HTTP/1.

Assistance for HTTP/3 is likely a long method off. Sites that choose to adopt it early will not see a direct improvement in search rankings, Mueller explains:

“In terms of efficiency, I believe the gains users see from using HTTP/3 would not suffice to considerably affect the core web vitals, which are the metrics that we utilize in the page experience ranking aspect. While making a much faster server is constantly a great idea, I doubt you ‘d see a direct connection with SEO just from using HTTP/3. Comparable to how you ‘d be difficult pushed to discovering a direct connection to utilizing a faster kind of RAM in your servers.”

Mueller offered a comparable response when asked about HTTP/3 in December 2021.

However, he suggested HTTP/3 might “possibly indirectly” affect core web vitals.

Mueller sounds more positive now in stating that there’s no impact.

Hear his response in the video listed below:

Included Image: SteafPong88/Best SMM Panel