Google Responses If Dividing A Long Short Article Might Lead To Thin Material

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In a Google Search Workplace Hours video, Googler Lizzi Sassman answered a concern about thin material, clarifying a typical misperception about what thin content really is.

Thin Material

The word thin methods lacking density or width.

So when we hear the term “thin material” it’s not unusual to consider thin material as a web page with not much content on it.

The real definition of thin material is more along the lines of material that lacks any added value.

Examples are a cookie cutter page that hardly varies from other pages, and even a website that is copied from a seller or producer with absolutely nothing extra contributed to it.

Google’s Item Evaluation Update weeds out, among other things, thin pages including evaluation pages that are only item summaries.

The trademark qualities of thin pages is that they do not have originality, are barely different from other pages and/or do not use any specific included value.

Entrance pages are a form of thin material. These are websites developed to rank for particular keywords. An example can be pages created to rank for a keyword expression and different city names, where all the pages are essentially the exact same other than for the names of the cities.

Are Brief Articles Thin Content?

The individual asking the concern needed to know if splitting up a long short article into shorter short articles would lead to thin content.

This is the concern asked:

“Would it be considered thin content if a short article covering a lengthy subject was broken down into smaller sized articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s tough to understand without taking a look at that content.

However word count alone is not indicative of thin content.

These are two completely legitimate techniques: it can be great to have an extensive post that deeply checks out a topic, and it can be equally just as excellent to break it up into easier to comprehend topics.

It truly depends on the topic and the content on that page, and you understand your audience best.

So I would focus on what’s most helpful to your users and that you’re providing sufficient worth on each page for whatever the subject may be.”

Dividing a Long Post Into Numerous Pages

What the person asking the question might have been asking is if was alright to divide one lengthy subject across multiple pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep reading the material.

The Googler presumed that the person asking the question was splitting a long post into much shorter short articles committed to the multiple subjects that the lengthy post covered.

The non-live nature of Google’s brand-new variation of SEO office-hours didn’t enable the Googler to ask a follow-up concern to verify if she was understanding the concern properly.

In any case, pagination is a fine method to separate a prolonged article.

Google Browse Central has a page about pagination finest practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark