Google Settles Location-Tracking Case For $391.5 Million

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Google accepts pay $391.5 million in a settlement with 40 states over a lawsuit including the search engine business’s tracking of users’ locations. The outcome of work by a coalition of state attorneys general, this is the largest-ever attorney general-led consumer privacy settlement.

A 2018 story by the Associated Press started the lawsuit. It declared that Google continued collecting personal and behavioral location information and offering it to marketers, even after users had actually pulled out of place history in their settings.

Oregon Attorney General Ellen Rosenblum says in a news release:

“For years Google has actually prioritized profit over their users’ privacy. They have actually been crafty and deceptive. Consumers believed they had actually switched off their area tracking features on Google, however the business continued to covertly record their motions and use that info for advertisers.”

Under the regards to today’s settlement, Google will provide an in-depth rundown of the data it routinely collects and present this information on a webpage that the general public can access.

Google Commits To Altering Location Data Policies

In a blog post, the Mountain View, California-based tech business details several modifications it will carry out in response to the settlement.

The modifications include:

  • Consolidating user information hubs into a single, comprehensive repository
  • Additional disclosures
  • Simplifying the deletion of location information
  • Providing brand-new accounts with a more in-depth description of Web & App Activity, including what details it consists of and how Google utilizes it

Google’s article states:

“Today’s settlement is another step along the course of giving more meaningful choices and decreasing data collection while providing more useful services.”

The article likewise highlights the advantages that place information provides users, including factoring traffic conditions into Google Maps’ driving directions, restaurant service, and linked experience throughout Google homes.

With these updates, Google is enhancing its dedication to producing more transparency around user privacy and information collection policies. This consists of auto-delete controls, Incognito mode for Google Maps and increased openness about how the online search engine uses place information.

Area Data Is A Vital Part of Google’s Ad Business

Google’s digital marketing relies greatly on place information to gather personal and behavioral data online marketers utilize to create detailed consumer profiles. In turn, marketers utilize the data to create targeted campaigns speaking to a particular demographic.

Individualized marketing generated more than $209 billion in advertisement profits in 2021 for Aphabet, Inc., Google’s parent business.

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