Google Updates Article Structured Data Guidance

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Google updated the documentation for the Article structured data which supports Article, NewsArticle and BlogPosting Schema types.

The updated guidelines affects the headline property to make it conform with the guidance on title elements and title links.

Article Structured Data

The article structured data may be one of the most popular structured data types in use because so much content is in the form of many different kinds of articles.

Using the structured data correctly is important because it may make the webpage eligible for a rich result.

The Article structured data and its variants (NewsArticle and BlogPosting) allow publishers to structure a variety of webpage information.

There are many structured data properties related to the Article Type schema. Google’s guidelines generally provides guidance on structured data types that are required or optional for becoming eligible for an enhancement in the search results.

Any changes to the guidance is usually followed by changes in structured data plugins.

Google Relaxes Guidance on Headline Structured Data Property

The change to the guidelines affects the headline property, which Google lists as recommended.

The headline in an article is the title, which is generally reproduced in the title element in the meta data area.

Google previously had a limit in how many characters can be in a headline.

This is the original recommendation: (link to

“The title of the article. The value should not exceed 110 characters.”

Google’s new guidance on the headline property no longer contains a restriction on the length of the article headline:

“The title of the article. Consider using a concise title, as long titles may be truncated on some devices.”

The new guidance on the headline brings it into agreement with Google’s best practices for the title element (often referred to as a title tag) in the guidance for title links.

The title links guidance advises:

“Write descriptive and concise text for your elements.”</p> </blockquote> <p>Google’s announcement described the change:</p> <blockquote> <p>“January 3: Removed the 110 character limit for the headline property in the Article structured data documentation.</p> <p>There’s no hard character limit; instead, we recommend that you write concise titles as long titles may be truncated on some devices.”</p> </blockquote> <p>It’s always a good practice to be concise, which means to communicate the most information with the least amount of words.</p> <p>But it’s also okay to use as many words as necessary in the headline while remaining mindful about how the headline may display in Google’s search results.</p> <p><em>Featured image by Best SMM Panel/Asier Romero</em></p> </div><!-- .entry-content --> <footer class="entry-footer"> <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="" rel="prev"><span class="nav-link-text">Previous Post</span><h3 class="entry-title">18 Online Review Stats Every Marketer Should Know</h3></a></div><div class="nav-next"><a href="" rel="next"><span class="nav-link-text">Next Post</span><h3 class="entry-title">How to Use Buy Instagram Verified for Service in 2023: 6 Pro Tips</h3></a></div></div> </nav> </footer><!-- .entry-footer --> </article> <div id="comments" class="comments-area"> </div><!-- #comments --> </main><!-- #main --> </section><!-- #primary --> <section id="secondary" class="sidebar widget-area clearfix" role="complementary"> <aside id="block-2" class="widget widget_block widget_search clearfix"><form role="search" method="get" action="" class="wp-block-search__button-outside wp-block-search__text-button wp-block-search"><label for="wp-block-search__input-1" class="wp-block-search__label" >Search</label><div class="wp-block-search__inside-wrapper " ><input type="search" id="wp-block-search__input-1" class="wp-block-search__input wp-block-search__input" name="s" value="" placeholder="" required /><button type="submit" class="wp-block-search__button wp-element-button" >Search</button></div></form></aside><aside id="block-3" class="widget widget_block clearfix"> <div class="is-layout-flow wp-block-group"><div class="wp-block-group__inner-container"> <h2>Recent Posts</h2> <ul class="wp-block-latest-posts__list wp-block-latest-posts"><li><a class="wp-block-latest-posts__post-title" href="">Google: Headings With Hierarchical Structure An “Remarkable Concept”</a></li> <li><a class="wp-block-latest-posts__post-title" href="">ChatGPT Update: Enhanced Mathematics Capabilities</a></li> <li><a class="wp-block-latest-posts__post-title" href="">OpenAI Releases Tool To Detect AI-Written Content</a></li> <li><a class="wp-block-latest-posts__post-title" href="">Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps</a></li> <li><a class="wp-block-latest-posts__post-title" href="">The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar]</a></li> </ul></div></div> </aside><aside id="block-7" class="widget widget_block clearfix"><li><a href="">SMM Panel</a></li> <li><a href="">Buy Likes</a></li> <li><a href="">Halal Menu</a></li></aside> </section><!-- #secondary --> </div><!-- #content --> <div id="footer" class="footer-wrap"> <footer id="colophon" class="site-footer container clearfix" role="contentinfo"> <div id="footer-text" class="site-info"> <span class="credit-link"> WordPress Theme: Maxwell by ThemeZee. </span> </div><!-- .site-info --> </footer><!-- #colophon --> </div> </div><!-- #page --> </body> </html>