Does the IP address of your site’s server affect your rankings in search results page? According to some sources around the internet, your IP address is a ranking signal used by Google.
However does your IP address have the potential to help or harm your rankings in search? Continue reading to find out whether IP addresses are a Google ranking aspect.
The Claim: IP Address As A Ranking Element
Articles on the web from reputable marketing websites claim that Google has over 200 “understood” ranking factors.
These lists typically include statements about flagged IP addresses impacting rankings or higher-value links due to the fact that they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Luckily, these lists sparked numerous discussions with Google staff members about the validity of IP addresses as ranking consider Google’s algorithm.
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The Proof Against IP Address As A Ranking Element
In 2010, Matt Cutts, former head of Google’s webspam group, was asked if the ranking of a client’s site would be impacted by spammy websites on the same server.
“On the list of things that I worry about, that would not be near the top. So I comprehend, and Google comprehends that shared webhosting happens. You can’t actually control who else is on that IP address or class c subnet.”
Eventually, Google chose if they took action on an IP address or Class C subnet, the spammers would just move to another IP address. For that reason, it wouldn’t be the most efficient way to tackle the concern.
Cutts did note a specific exception, where an IP address had 26,000 spam websites and one non-spammy site that invited more scrutiny but restated that this was an extraordinary outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam team, noted that Google has the right to act when free hosts have actually been enormously spammed.
In 2016, during a Google Web Designer Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s sites on the same c block of IP addresses was a problem.
“No, that’s completely fine. So that’s not something where you synthetically need to purchase IP address obstructs to just shuffle things around.
And particularly if you are on a CDN, then maybe you’ll wind up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you need to artificially walk around.”
In March 2018, Mueller was asked if an IP modification with a various geo-location would impact SEO. He reacted:
“If you relocate to a server in a various location? Usually not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Search Console.”
A couple of months later on, Mueller responded to a tweet asking if Google still counted bad areas as a ranking signal and if a devoted IP was required.
“Shared IP addresses are fine for search! Lots of hosting/ CDN environments use them.”
In October 2018, Mueller was asked if the IP address area mattered for a website’s rankings. His reaction was merely, “Nope.”
A couple of tweets later, within the very same Buy Twitter Verified thread, another user commented that IP addresses mattered relating to backlinks. Mueller again reacted with a basic “Nope.”
In June 2019, Mueller got a concern about Google Search Console showing a website’s IP address instead of a domain. His answer:
“Generally, getting your IP addresses indexed is a bad idea. IP addresses are often short-lived.”
He suggested that the user ensure the IP address reroutes to their domain.
A few months later on, when asked if links from IP addresses were bad, Mueller tweeted:
“Links from IP addresses are absolutely great. Most of the time, it suggests the server wasn’t established well (we canonicalized to the IP address instead of the hostname, simple to fix with redirects & rel=canonical), but that’s simply a technical information. It does not mean they’re bad.”
In early 2020, when inquired about getting links from various IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what takes place if a site on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really typical. Having some bad websites on an IP doesn’t make whatever on that IP bad.”
In September, throughout a discussion about bad areas impacting search rankings, Mueller mentioned:
“I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blog writer. There are fantastic websites that do well (ignoring on-page limitations, etc), and there are horrible websites hosted there. It’s all the exact same facilities, the same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared an enjoyable fact.
“Fun reality: changing a site’s underlaying facilities like servers, IPs, you name it, can alter how quick and typically Googlebot crawls from stated website. That’s since it in fact detects that something altered, which prompts it to relearn how fast and frequently it can crawl.”
While it’s fascinating info, it seems to effect crawling and not ranking. Crawling is, obviously, needed to rank, however crawling is not a ranking element.
In 2021, a Buy Twitter Verified user asked if IP canonicalization could positively impact SEO. Meuller replied:
“Unless folks are connecting to your website’s IP address (which would be unanticipated), this would not have any impact on SEO.”
Later in December, when asked if an IP address instead of a hostname looks uncommon when Google evaluates a link’s quality, Meuller specified, “Ip addresses are great. The web has tons of them.”
If you’re fretted about your IP address or hosting company, the agreement appears to be: Do not fret.
Get More Google Ranking Factor Insights.
Our Decision: IP Address Is Not A Ranking Aspect Any Longer
Possibly in the past, Google experimented with IP-level actions versus spammy sites. But it needs to have discovered this ineffective since we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad areas belong of the algorithm.
For that reason, we can conclude for now that IP addresses are not a ranking aspect.
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