Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is essential to SEO, the sports market can produce some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to discuss the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.

Have a look at how sports can supply some important marketing insights and how marketing can take advantage of sports too.

We understand how enthusiastic individuals have to do with a sport, whether football, soccer, or basketball. People in some cases have an unreasonable attachment to this activity, myself consisted of. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an attachment to something. The emotional connection is so strong that, naturally, brands will wish to be involved. Sports marketing is tagging along to the immense love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brand names line up with athletes whose message and online personality align with the worths that the brand name wishes to spread out.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are genuine people. So if you are a professional athlete who enjoys theater, go to the theater and get associated with regional neighborhood activities. Attempt to identify the other enthusiasms that you have. All of that assists you build your personality. Make individuals discover you more relatable and likable, which will translate into brand names wanting to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other markets helped her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is licensing a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to develop their brand.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources discussed:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer contending for an audience. We’re not just
competing with our direct competitors but for the attention of the audience. You’re contending for people’s times. So if you are attempting to get among your fans’ attention, you are taking on the music they listen to. You’re likewise taking on Spotify and so many different things. These days that is something that we need to consider when we analyze our methods and our positioning. It’s not only about our direct rivals however about who our audience is giving their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s always nice to inspect what your primary rival is doing and your smaller competition. And it’s constantly fantastic to have a “side task” to explore. However, obviously, you might be unable to do it on your business’s site. Still, the ability to have some side job and after that turn it into a business case and after that pitch the capability to do it on your company’s site might also be valuable.— Loren Baker, 47:23

The top thing is comprehending the audience. Who are you attempting to reach, and after that identify the very best channels to reach that audience? With influencers and content creators online, when we think of PR, we don’t just consider standard media. We think about anyone with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes building long lasting relationships with individuals, utilizing the game of football as her prime opportunity.

Her passion for sports and knowledge in journalism, public relations, and marketing help her develop athletes and services side-by-side through vibrant service models.

With an MBA committed to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is ready to make significant modifications in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker