SEO Wages 2022: Market Growth & Many New SEO Professionals

Posted by

SEO incomes reported for 2022 reflects development in SEO as a profession.

The survey reactions suggest that more than half who submitted the survey are brand-new to digital marketing.

Growth in entry-level wage reporting reflects this influx of brand-new experts and market development.

SEO Specialist Market Development

Of those who reacted to the survey, a more substantial portion than in 2021 reported they are new to the market.

28.7% of respondents reported having less than two years of experience, and 32.7% of study respondents reported between 2-4 years of experience.

This figure implies 61.4% of respondents were reasonably brand-new to SEO, with less than four years of SEO experience.

There were less SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the tiniest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over 20 years of experience in SEO.

Average Salary In SEO

The average incomes of entry-level SEOs were less than $34,000.

The total number of entry-level SEO professionals at this pay rate grew by 7.5% compared to 2021, showing that the most growth in the SEO market is at the entry-level.

Reduction In SEO Incomes At The Luxury

In contrast to the development in entry-level positions, those reporting greater incomes higher knowledgeable modest decreases.

Fewer SEO professionals reported earnings in the middle level, upper middle, and high-end of the SEO pay scale.

Decreases In Greater Making SEO Specialists

Numerous wage categories for SEO experts reduced:

  • 1.9% decline in those earning in between $35,000-$49,000.
  • 3.12% decline in those earning between $50,000-$74,000.
  • 1.97% decline in those earning $100,000-$149,000.
  • 1.53% decline in those making $150,000-$199,000.
  • 0.51% decrease in those making over $199,000.

One bright spot is that those earning in between $75,000-$99,000 increased by 1.05%

These information points do not necessarily imply that SEO salaries have actually decreased. They are percentages and not actual numbers.

The description is that the variety of entry-level SEO tasks increased by a tremendous 27.68%. That means that unless the other income varies experience comparable growth, their percentages will naturally reveal a lower amount when expressed as a portion.

However, it reveals development in entry-level SEO positions, which might suggest a healthy quantity of industry development.

Wage Ranges Differ By Country

Another way to see the earning levels for SEO is throughout countries.

All incomes are noted in dollars, based upon the currency exchange rate when the report was created.

SEO professionals in Australia tended to earn greater rates, $91,989, although 46.0% of respondents reported having 5 years or less of SEO experience.

This statistic indicates a high need for Australian SEO professionals, with competition in between companies and huge brand internal positions driving a higher pay rate.

Australian-based internal search online marketer Ash Nallawalla validated this to be the case.

He stated, “Agencies are not keeping their staff, and I see the very same ones marketing the position over and over. AUD 110,000 seems to be the tipping point where they lose a staff member to personal work.

Agencies provide supervisors AUD 80,000, which is not competitive with in-house SEO income rates. Companies are working with internal SEOs, and the bigger ones might likewise have a firm on retainer.”

The United States likewise has indicators of solid demand for SEO workers.

62.0% of SEO experts reported less than 5 years of experience and an average income of $78,431, reflecting the strong need for SEO amongst companies.

The income ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Many of the participants from these three nations reported being brand name new to SEO, so the pay rates reported in the survey might reflect the study participant’s newness to the industry however not necessarily of the market as a whole in those countries. Those industries are likely more fully grown than the study data shows.

SEO firms in Pakistan and Bangladesh generally focus outward on working for companies and companies based in Western nations.

Some Western-based agencies are run by Pakistani expatriates who can utilize lower-cost SEO competence in their native nation.

Numerous firms in the West outsource work to countries like Pakistan since of the lower costs and high level of education, experience, and expertise.

In-house SEO work in Pakistan is challenging to acquire because of the high competition for positions working for big brands. However, the pay rates are not impacted by the competition because the wages are still competitive.

That high competition for work is reflected in the lower pay rates that the survey found.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing teams as internal groups. And they are well-paid. It’s rather difficult and competitive for any SEO professional to get a job in-house SEO at any big brand.

SEO is a widely known profession in Pakistan. And more and more online marketers finishing from universities are participating in. There are many SEO experts with more than 10 years of experience and competence in this location. However brand-new individuals are joining too.”

According to those who filled out the study, SEO specialists in Spain, typically, made the least, earning simply $45,236 each year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact just how much SEO practitioners make.

However the pay rates depend highly on the need for SEO talent in any offered area.

In some nations, such as Pakistan, tasks in SEO are a well-known alternative for highly informed university graduates. Competition for tasks is high as a repercussion.

But in other countries, like Australia, there is less job competitors. SEO proficiency remains in more demand there, suggesting those with less experience have access to higher-paying jobs.

The study suggests that, normally, countries that are financially thriving and with a high currency value offer the highest-paying jobs for SEO specialists with less experience.

SEOs with less than five years of experience earn up to $99,000.

Of those earning between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends show up in those making wages under $34,000 annually.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable area for those looking for top profits.

Those who go it alone in organization, the freelancers and founders, reported higher profits.

A spectacular 44.5% of participants who are freelancers, founders, and agreement workers earn over $75,000 to $149,000.

This figure suggests that freelancing continues to be a successful path.

That said, experience levels are greater for those earning over $100,000.

Of those making over $100,000 annually, an overwhelming bulk have more than five years of experience.

This incomes data suggests that no matter region, higher experience levels remain in demand and subsequently required to make over $100,000.

How To Make Over $200,000

The experience levels for SEO specialists making over $200,000 need comprehensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had 20 years or more of experience, showing that deep industry experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 provided to digital marketers with less than 2 years of experience.

SEO is a rewarding organization in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work internal.

How Much Experience Do SEO Pros Need To Move Up?

According to the study results, the very first 4 years of experience offer lots of development opportunities to go up the pay scale.

Study outcomes of roles and years of experience indicate that numerous digital online marketers have chances to reach manager-level positions after having just a couple of years of experience.

The area of employment and other soft abilities can also be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not remarkably, many study participants with less than 2 years of experience held lower-level positions. However, nearly 25% have managerial-level jobs.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or creators.

2 To 4 Years Of Experience

Digital marketing specialists with two to four years of experience tended to have higher managerial roles.

The following is the breakdown of functions for SEOs with 2 to four years of experience:

  • 45.6% were in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or founders.

Five Or More Years Of Experience

The role levels attained by those with 5 or more years in the industry appear to be the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with 5 more years of experience tended to have the higher management level functions in digital marketing, with the most considerable proportion, 43.7%, inhabiting the department head level.

Here are the functions of SEOs with higher than five years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, contractor.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least three basic paths for making more as a digital online marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The second course is to accumulate experience and abilities while working in-house or at a company and after that branch off as an independent SEO in the role of a creator, freelancer, or specialist.

The third course is to start as a freelancer and develop your abilities, then leverage your experience to get a full-time position or push into higher making brackets individually.

There’s no other way to accelerate how many years of experience one has.

But skills and accomplishments, especially working at a name brand name company or company, is useful.

Experience doing things and discovering skills remain essential, as the survey results show it only takes two to four years of experience to get a greater function in SEO.

However ultimately, abilities gained from experience will figure out how well a person can move up within a company as an internal expert or make more as a freelancer with their ability to please and maintain customers.

Those with the function of founder account for the highest revenues in the group recognizing as freelancers.

Unsurprisingly, creators tended to make the most amongst those in the independent wing of SEO professionals.

Part of that success originates from stepping back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a creator to employing the right people.

Jason shared, “I ‘d say one of the very best things I’ve done is investing in good leadership, putting intelligent individuals in location for their particular functions, then getting out of their way. I develop the vision, and they help me perform it.”

Michael Bonfils, Global Managing Director of SEM International, advised that a creator should, in the beginning, find out how to do most tasks in the business, ultimately handing off those tasks to employees.

Michael shared his trick to being a successful creator,

“A creator needs to be doing whatever themself in the beginning. It provides grounding and basic understanding of sales, marketing, and accounting in addition to the actual work.

Eventually, you discover people who do a better job than you do, particularly stuff you don’t like doing. And you keep handing off responsibilities until you are doing just the things that you enjoy doing.”

How To End Up Being A Better SEO

Years of experience are essential for earning more, but the keyword here is experience, not years.

Learning abilities is critical for moving up the SEO industry ladder.

There are lots of resources readily available for helping individuals launch their careers in SEO or to improve their existing abilities.

Learn SEO: Novices

Online Best SMM Panel

Best SMM Panel releases an extensive series of short articles that supplies a foundation for understanding digital marketing.

This is a resource for those who are starting their journey or have actually simply started discovering SEO.

It begins with a description of the history of SEO, the essential essentials, and then the method.

Clocking in at thirty-five chapters, Best SMM Panel’s intro to SEO makes an exceptional foundation for any ambitious digital marketer.

Learn SEO: Intermediate


Google releases a starter guide that offers a level of SEO details appropriate for those already in charge of a website in some capability.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a standard website knowledge level.

This guide supplies little actionable SEO info in terms of strategy.

However it does offer indispensable info for comprehending a wide range of understanding about how online search engine work and the technical level of managing search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included snippets, local search, and debugging pointers.

Google’s starter guide begins with a glossary of terms to help develop the foundation for the somewhat technical details that comes next, which is a lot.

The guide consists of 4 areas:

  1. Crawling and indexing.
  2. Search Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, international & multilingual, education sites).

Seo (SEO) Starter Guide

How To Acquire SEO Certifications

Google Accreditation

Google likewise uses an online accreditation program.

It is not a replacement for a university degree. It is a training accreditation to help an employee transition to a new job in digital marketing.

This program focuses on helping people learn the skills needed to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel